Poplar — a SaaS product of Share Local Media — was built with the intent to help D2C brands create personalized, best in class, direct mail campaigns. Working closely with internal product and engineering leads, site was designed to be informative, yet simple enough for folks who may be green to the DM space.

Our team worked closely with both Extended Play and Studio Mast on content strategy, branding, and final site development. On my end, I lead the overall design of the marketing site.

SF based illustrator, Monica Garwood, was tapped by our team + Studio Mast to produce all illustrative elements throughout the marketing site. Illustrations were developed to explain all aspects of the product in a fun, simple, and digestible way.

Retargeting ads were pushed to accompany the launch of Poplar’s marketing site.

Icons were developed to help express key differentiators/competencies across the platform.

And marketing collateral such as business cards.