POPLAR
Sharing a powerful, on-demand direct mail solution with marketers.
Poplar, a product of Share Local Media, was built to give D2C marketers Mailchimp-style ease and flexibility for launching personalized DM workflows.
The goal for Poplar was to communicate product clarity, and its benefits to B2B and direct marketers. For launch, this ment developing an identity, content strategy, and marketing site.
As in-house design lead, I helped lead development of Poplar’s visual identity in partnership with Studio Mast and Extended Play.
I also carried the brand across retargeting ads, iconography, one-sheets, and stationery, for consistent visual application across tactics.
Outcome: Poplar’s objective was to build awareness amongst marketers that wanted to test the flexibility of direct mail.
Initial adoption was modest, which was expected.
After six months, inbound interest accelerated, with increased product demo requests and marketers onboarding onto the platform.
Engagement extended past initial launch period and even my time w/ the company. This included referrals from my own network to other marketers looking for direct mail campaign creative.