Drain

Speax by Thinx (formerly Speax) makes underwear that supports bladder incontinence. Being one of the three flagship brands under Thinx Inc., but not having much of a visible or clear relationship to the other two brands (Thinx & Thinx(BTWN)), the organization wanted to change that.

I led the update — renewing the brand with a refreshed identity and color palette.