Gear Squad vs Dr. Boring is a Wistia-produced cartoon series born out of one core idea: Defeat B2B Boring.

With so many POVs around B2B marketing (the main being that it’s often stale/conventional), Wistia set out to create a comedic series that discusses the pain points of marketers within the SaaS space (through the lense of video hardware characters) and how they can leverage creativity and innovation. 

Working alongside internal brand, copy, marketing, and design teams, we were able to build out a number of assets for launch — from email to paid + organic social to custom swag kits.

Tapping into the 90’s Saturday Morning cartoon aesthetic, swag kits served as delightful physical component of the launch in the hands of influencers as well as fans of Wista and the series. 

I lead art direction and design of the swag kits which included sourcing domestic/international vendors for production, design of all items, overseeing QA, and final assembly of boxes.

Dr. Boring, the evil genius who’s constantly plotting to destroy fun and innovative marketing ideas, decided that upon the launch of Gear Squad, he’d go ahead and takeover Wistia’s social accounts!

For the social takeover, the brand and creative team imagined a world in which Dr. Boring childishly hijacks Wistia’s social accounts and promotes his theories around uninspiring marketing - with the goal of generating interest in the series. For the take over, I worked on organic assets: profile photos, banner graphics for FB, LinkedIn, Twitter, and IG.

Email played a key part in engaging prospects and so, growth designed a strategy around email to help bring awareness to the launch of the series. 

Utilizing assets that our team had built out and working alongside copy, I created emails (specifically for top of funnel) that would not only speak to the launch of Gear Squad vs Dr. Boring, but also shed light on net-new resources that the Wistia team launched — specifically the Asset Library.

Within the first 30 days of series launch, Gear Squad vs Dr. Boring reached more than 1.25MM unique users which surpassed projected expectations.