Iconography Library
Vectored icons created for both SLM & Poplar business lines.
Designed in collaboration with Mike Vassari
Printing
Beginning to end
Guarantee
Geotarget
The design team at SLM worked to build out a custom iconography library to help define a number of company values and competencies across marketing, product and creative.
Icons were formatted to work effectively against various backgrounds.
Price
Speed
Ellipses were used to help define size and other elements within each symbol — with a goal to maintain a unified feel across the board.
Tracking/Measurability
Turnkey
Results
Honesty
Execute
Low cost
Household income
Halo effect
Lookalike (audience)
Production
Select
Education
Goals
Strategy
Experience
Highscale